AI revenue intelligence that captures activity and maps it to pipeline.
What it does
Backstory, formerly People.ai, is an AI revenue intelligence platform for sales leadership. It automatically captures emails, meetings, calls and chats across existing tools and maps them to the pipeline to detect deal risks such as stalled deals, disengaged buyers and missing stakeholders. It provides pipeline intelligence on viable versus unlikely deals, next-step guidance from deal history, and engagement-grounded forecasting. It integrates with major CRMs and communication tools.
✓ Best for
CROs and VPs of Sales who need defensible pipeline visibility and forecast confidence.