11x vs Backstory (formerly People.ai)
Two Sales AI tools, side by side. Both are verified against their own live sites. Here is what each does well and who it is for, so you can choose what fits.
11x
11x.ai
AI digital workers for outbound prospecting and inbound call handling.
Best forSales and RevOps teams automating outbound prospecting and inbound call qualification.
PricingEnterprise · current pricing
What it does11x provides AI digital workers including an AI SDR (Alice) for multichannel outbound prospecting across email, phone, social, and SMS, and an AI phone agent (Julian) for inbound qualification and meeting scheduling, with lead identification across 50+ data sources.
Capabilities
Visit 11x →- AI SDR outbound prospecting
- Multichannel engagement
- Inbound call handling and qualification
- Lead enrichment and ICP refinement
- CRM integration
Backstory (formerly People.ai)
www.backstory.ai
AI revenue intelligence that captures activity and maps it to pipeline.
Best forCROs and VPs of Sales who need defensible pipeline visibility and forecast confidence.
What it doesBackstory, formerly People.ai, is an AI revenue intelligence platform for sales leadership. It automatically captures emails, meetings, calls and chats across existing tools and maps them to the pipeline to detect deal risks such as stalled deals, disengaged buyers and missing stakeholders. It provides pipeline intelligence on viable versus unlikely deals, next-step guidance from deal history, and engagement-grounded forecasting. It integrates with major CRMs and communication tools.
Capabilities
Visit Backstory (formerly People.ai) →- Automatic activity capture
- Deal-risk detection
- Pipeline intelligence
- Engagement-based forecasting
How to choose
Choose 11x if you are sales and revops teams automating outbound prospecting and inbound call qualification. Choose Backstory (formerly People.ai) if you are cros and vps of sales who need defensible pipeline visibility and forecast confidence. Both sit in Sales; the right pick depends on your exact workflow and budget.
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