Amplemarket vs Backstory (formerly People.ai)
Two Sales AI tools, side by side. Both are checked against their own published sites at time of listing. This comparison is editorially independent — neither tool has reviewed or endorsed this page. Here is what each does well and who it is for, so you can choose what fits.
Amplemarket
www.amplemarket.com
Step into the future of sales: Human + AI
Best forSales teams that want AI-assisted lead generation, intent signals, and multichannel outreach with deliverability optimisation.
What it doesAmplemarket is an AI sales platform that combines lead generation, intent-signal detection, and multichannel engagement. Its Duo Copilot AI agent helps reps find the right leads, personalise outreach, and manage deliverability across email, social, phone, and voice.
Capabilities
Visit Amplemarket →- AI-powered lead generation and intent-signal detection
- Multichannel engagement across email, social, phone, and voice
- Duo Copilot AI sales agent for personalised outreach
- Email deliverability optimisation and management
- Data enrichment and lead database access
Backstory (formerly People.ai)
www.backstory.ai
AI revenue intelligence that captures activity and maps it to pipeline.
Best forCROs and VPs of Sales who need defensible pipeline visibility and forecast confidence.
What it doesBackstory, formerly People.ai, is an AI revenue intelligence platform for sales leadership. It automatically captures emails, meetings, calls and chats across existing tools and maps them to the pipeline to detect deal risks such as stalled deals, disengaged buyers and missing stakeholders. It provides pipeline intelligence on viable versus unlikely deals, next-step guidance from deal history, and engagement-grounded forecasting. It integrates with major CRMs and communication tools.
Capabilities
Visit Backstory (formerly People.ai) →- Automatic activity capture
- Deal-risk detection
- Pipeline intelligence
- Engagement-based forecasting
How to choose
Choose Amplemarket if you are sales teams that want ai-assisted lead generation, intent signals, and multichannel outreach with deliverability optimisation. Choose Backstory (formerly People.ai) if you are cros and vps of sales who need defensible pipeline visibility and forecast confidence. Both sit in Sales; the right pick depends on your exact workflow and budget.
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Data verified 2026-06 against each tool's live site.Spot an error? Let us know →