Artisan vs Backstory (formerly People.ai)
Two Sales AI tools, side by side. Both are verified against their own live sites. Here is what each does well and who it is for, so you can choose what fits.
Artisan
www.artisan.co
AI BDR for automated outbound sales
Best forTeams that want an AI BDR to automate lead sourcing, outreach, and meeting booking.
What it doesArtisan offers Ava, an AI business development representative that automates outbound sales. Ava identifies and enriches leads from a verified B2B contact database, sends personalised multi-channel outreach, handles objections, and books meetings.
Capabilities
Visit Artisan →- Lead identification and enrichment from 250M+ verified B2B contacts
- Multi-channel personalised outreach (email, social, phone)
- Autonomous message testing and optimisation
- Reply handling and objection management
- Automated meeting booking and CRM integration
Backstory (formerly People.ai)
www.backstory.ai
AI revenue intelligence that captures activity and maps it to pipeline.
Best forCROs and VPs of Sales who need defensible pipeline visibility and forecast confidence.
What it doesBackstory, formerly People.ai, is an AI revenue intelligence platform for sales leadership. It automatically captures emails, meetings, calls and chats across existing tools and maps them to the pipeline to detect deal risks such as stalled deals, disengaged buyers and missing stakeholders. It provides pipeline intelligence on viable versus unlikely deals, next-step guidance from deal history, and engagement-grounded forecasting. It integrates with major CRMs and communication tools.
Capabilities
Visit Backstory (formerly People.ai) →- Automatic activity capture
- Deal-risk detection
- Pipeline intelligence
- Engagement-based forecasting
How to choose
Choose Artisan if you are teams that want an ai bdr to automate lead sourcing, outreach, and meeting booking. Choose Backstory (formerly People.ai) if you are cros and vps of sales who need defensible pipeline visibility and forecast confidence. Both sit in Sales; the right pick depends on your exact workflow and budget.
Not sure which to pick?
Get our short, vendor-neutral AI briefing and we will help you choose well.
Double opt-in · unsubscribe any time