Backstory (formerly People.ai) vs ZoomInfo Copilot

Two Sales AI tools, side by side. Both are checked against their own published sites at time of listing. This comparison is editorially independent — neither tool has reviewed or endorsed this page. Here is what each does well and who it is for, so you can choose what fits.

Backstory (formerly People.ai)

www.backstory.ai

AI revenue intelligence that captures activity and maps it to pipeline.

Best forCROs and VPs of Sales who need defensible pipeline visibility and forecast confidence.

What it doesBackstory, formerly People.ai, is an AI revenue intelligence platform for sales leadership. It automatically captures emails, meetings, calls and chats across existing tools and maps them to the pipeline to detect deal risks such as stalled deals, disengaged buyers and missing stakeholders. It provides pipeline intelligence on viable versus unlikely deals, next-step guidance from deal history, and engagement-grounded forecasting. It integrates with major CRMs and communication tools.

Capabilities

• Automatic activity capture
• Deal-risk detection
• Pipeline intelligence
• Engagement-based forecasting

Visit Backstory (formerly People.ai) →

ZoomInfo Copilot

www.zoominfo.com

AI sales companion that prioritizes accounts and surfaces buyer signals.

Best forSales teams that want verified contact data and AI-driven account prioritization in one workflow.

PricingEnterprise · current pricing

What it doesZoomInfo Copilot pairs verified B2B data with AI to rank accounts in real time, generate personalized talking points from company updates and intent data, and automate CRM updates and prospecting workflows.

Capabilities

• Account prioritization from buyer signals
• Personalized outreach generation
• CRM auto-updates and sequencing
• Contact and org-chart research
• Deal risk monitoring

Visit ZoomInfo Copilot →